Communication: When you’re role-playing with others, you are working as part of a team, and as such you need to stay in touch! While writing can be an enjoyable experience for everyone, meeting new friends can be just as rewarding, so keeping in contact can defiantly boost a role-play's activity. Make sure to share other's anxiety, plot ideas, talk about future posts, and keep people updated! Vanishing without a reason can be quite frustrating to others! If you’re going on vacation, under the weather, or even have to quit, try to make a point in letting others know.

Originality: The worst thing you can do when writing is rushing all of your ideas. Take your time! You need to start asking yourself: "What separates my role-play from all the others?" Here are a few things you should consider.

- Characters
The first thing to remember is that you need to avoid Mary/Gary Sue type character. All characters should have flaws and need to be realistic (don't be the attention monger). Try to stray from the overly dramatic back-stories and appearances. Make a character that is unique and something nobody has ever seen before! Be creative but know your limitations. And again, every character needs a weakness!
- Plot
Writing up a plot that is eye catching to others can be one of the most difficult things to accomplish, but again, an important thing to remember is that rushing your ideas will not get you anywhere. Try to give writers freedom to explore and build upon the world you have already created, but add/plan a few plot twists that will "wow" your audience! When creating a role-play, keep in mind that you are trying to appeal others, not just yourself.
- Setting
Just to branch off of plot, although you should allow others to help evolve any world you might have created, if you constructed an entirely new - unknown - universe, explaining it in detail would be a wise decision! Otherwise, expect to be flooded with questions.
- Quality/Quantity
One of my most favorite subjects that is always in debate! You can always use that extra fluff (detail) when it comes to your writing, but don't overdo it! What truly reflects the writer is the quality of their words and ideas. Making massive posts that becomes an eyesore is not the best way to introduce your role-play; however, you don't want to leave out anything important nor do you want to give away any of the climatic events that underscore your theme. Write as much as you're comfortable with!

Passion: One of the biggest problems that I tend to experience personally or foresee is that GM’s tend to lose their inspiration. Although it may not look it, being a GM is tough, especially when you’re juggling around characters and ideas. Making everything fit together and flow is not a simple task. GM’s, don’t spend all of your time plotting out the entire role-play because it takes all the fun out of it. The most important thing to remember is, besides entertaining other users, try to save a few surprises for yourself! This applies to everyone, not just the GM! Don't join a role-play unless you're genuinely interested and can devote the time to writing in it.

Rules: What you don't want to do is write a page of large essay-sized rules because it can discourage others and make them feel as if you are strict - which isn't always the case. It is only common sense that on RPG most role-plays need to be kept PG-13, and cybering, godmodding, etc are not allowed. So, keep your rules short and straightforward!

Timing: This is another key factor to a healthy, active role-play. Have you ever joined a role-play just to realize things have suddenly slowed down? Whether it’s due to school or personal issues, you have to remember that everyone has a life outside RPG. But, there are ways to manipulate this.

- Holidays
Try to wait to post your role-play until a major holiday such as Christmas or for any of you students out there, Fall/Spring breaks, and so on. The summer is also another time for ideas to spawn and be brought to life! Or, on a weekend! Chances are, you will get a much better turnout if you just take advantage of a time when everyone’s schedule is more flexible.
- Members
You have to remember that RPG is a melting pot of users from all over the world! So, try to keep that in mind when thinking about others who have joined your role-play. Sometimes, it will be harder for others to post in your role-play even if you’re dying to see their reply. So patience!
- Post Frequency
Here is a reference to The Pros and Cons of High and Low Post Frequencies by Imehal. In sum, what kind of role-play are you looking for: Slow-Paced and lengthy or fast-paced and to the point? And which is more efficient?