The Future Of Advertising: How The Web Is Changing Business

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The Future Of Advertising: How The Web Is Changing Business

Tips: 0.00 INK Postby KateKater on Fri Oct 26, 2018 2:59 am

The online world is a virtual one that’s changing the real world in which we live. A growing number of services and outlets are going exclusively online and it’s starting to make huge waves. What’s even more interesting about the future of advertising is that many businesses and companies have yet to utilize the many benefits of online advertising. It’s the way the ad business is going, and we’re going to see the web change business in a substantial way through various types of social media and online sales.

In the years to come, the majority of sales and business will shift to a predominantly online focus. The cost savings passed onto businesses, shareholders, and owners is substantial enough that it’s starting to take the human element out of the equation. Facebook, for example, only employs roughly two thousand employees yet it nets profits in the billions. Some call this a disparity in business and others say that it’s only streamlined the process. Whether you’re for it or against it, this is the way things are going.

It’s simply cheaper to do business online, and automated sales are likely to spike greatly within the next few years. Companies are seeing the writing on the wall and advertising is already making this shift. The widespread use of these automated systems will change the game both in cost effectiveness and how ads are priced. This creates a unique problem for businesses that have been conducting advertising in much the same way for decades. It’s going to become increasingly difficult for ad campaigns to be effective against a backdrop of competing products and services that are already clogging up sites and content.

The once solid line between content and ads will continue to blur to a point where we’re going to see total integration. The video or other media that we’re seeing will become interwoven with products and advertisements that will look for new ways to seamlessly introduce consumers to products. In fact, advertising will probably start looking more like written content as products attempt to interact with users on a more personal level.

We’re already seeing social media’s ability to affect advertising and sales. You can do far more through these outlets than post, comment, or search through Facebook layouts. It’s not just about social interaction with the people you know. It’s becoming an entire world of interacting with everyone, all at once. Ads are already targeting users that seem like likely candidates for a product. These smart ads will behave like a smart bomb and find their demographic through searches and viewed content. Companies will no longer have to rely on expensive case studies and campaigns that are designed to reach specific target audiences. This is simply the direction that adverting is going, and it’s already proven highly effective.

It’s not clear as to how far this type of advertising is going to go, but it’s likely to be substantial. The increased presence and creativity is just part a parcel to the constant battle for advertisers to gain the attention of the consumer. The web is just the new front in this battle for market supremacy, and it’s going to be interesting to see how it evolves.

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This material is better suited for the Discussion & Debate subforum. Welcome Desk is where you introduce yourself, not where you start arguments.

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