What you're going to hear - above all else - is that Winifred is a bitch. As crazy as it is, it's a rather accurate and fair assessment. Winnie's magnetic and sensual persona easily sucks people in, and spits them back out. She makes no excuses for her actions and comes off as rather nonchalant about most of her mistakes, because she forces herself to not care. It's what she's been taught most of her life. In return, it's hard for her to make real friends and she's lived with a small yet close circle.

Having a family who gave her almost everything she wanted, Winifred has a somewhat entitled attitude. She knows what she wants, and she knows that she's going to get it. Woe betide anyone who gets in the way of what she wants. The same goes for the people who hurt her friends. She has a vindictive, mean streak that, luckily, few people have truly witnessed. Winnie has a way about her that people rarely say no to. It's the Blanchard women gift. Another habit she picked up from her parents is her attention to detail. Winifred is a perfectionist. Everything has to be just so for her to be satisfied, which can be annoying as she starts nitpicking when she's nervous about something. This is often the only indication to those who don't know her that something is amiss, otherwise she is incredibly poised and rarely lets things get to her. On the rare occasion that something does go wrong, Winnie has a tendency to blow things out of proportion and it takes her a while to come back down.

Despite her privileged upbringing, Winifred is determined to make her own way in the world. She possesses an air of confidence that so many of the wealthy possess, one that comes with rarely having to worry about the ordinary problems people face in their lives. She has breezed through life for the most part so there are few notches on her belt. One of the few is that she struggles to trust people getting close to her, as almost every relationship she's had has been highly superficial. Winnie has also had a few meaningless flings, but nothing has ever gone too far.

There's a lot underneath her mean girl exterior, a love for baking, soft spot for kids. It seems that most people never her ask her about those kind of things, in fact nobody ever really seems to care about the real Winifred. It's either for her looks or her money. While she enjoys the princess complex that she puts on, she can't keep it up forever. It's extremely tiring for her, and deep down she's scared of rejection. She's funny, confident, kind, and she just wants someone to see that.

The Blanchard's have always been a very influential and elitist family of witches in North America. Dating back to the time of the Salem Witch Trials the Blanchard's have had their hand in quite a few of big events in history, WW1, elections, assassinations, the list could go on and on. Victoire Blanchard, Winifred's grandmother decided to settle into the town Cherry Hills, Colorado due to its lavish, comfortable life style and it seemed fitting as a final resting place for the family. She had three children with her husband; Alistair, Barnabas, and Winifred's Mother Esme. Out of the trio Esme was always the most adept at learning magic, having a very strong affinity for the families talents in charms. The children grew up, Esme becoming the Matriarch of the family, while her brothers moved away to live normal lives as they were never too interested in what the Church had to offer.

Winifred was born in Cherry Hills Village, Colorado where the remaining two generations of the Blanchard’s resided. The Blanchard’s were a rather secluded family, often keeping to themselves even though they were immensely wealthy. For years the family owned a research company that worked closely with companies such as Apple, Google, ect. Although the family wasn't heavily involved with the church, they sent every female in their line to the Academy to study. Her father was chairman of the company after his own father stepped down, while her mother ran quite a successful apothecary in Cherry Hills. Winnie was the oldest amongst her twin brothers, Markus and Kane. Growing up Winnie almost felt like a royalty, and in the estate she was, there wasn't ever a time in her life where she didn't get what she wanted. Which unfortunately fed into the way she is today. Even though on the outside her lavish life seemed like a dream, to her it was more of a nightmare. Her parents are almost always gone out on business and she didn't have many people to turn to as a child. Occasionally her mother would be home for weeks at a time, but their time was only spent preparing Winifred to be an adept young witch.

From a young age Winifred was taught by her mother, Esme, the ways of the church to prepare her for her inevitable education at the Academy. Instilling the use and practice of magic and by six Winifred was conducting spells of her own. Being a child to the wealthy Blanchard fortune, Winnie has always been a little entitled ever since she was small, considering her parents gave her whatever she liked. It instilled a princess complex in her that drove her mother absolutely crazy. During her teen years the two fought constantly, about the simplest things that most wouldn't bat an eye over. Eventually Winifred was sent to the Academy and out of her mother's grip. Winnie couldn't understand why her gender put her at a disadvantage within the Church but as she grew older and more cynical - it became clear. It was then she realized that through her mother's teachings of the Blanchard charm, she was teaching her daughter how to survive.

Winifred's relationship with her mother is still rather strained, especially now that she's more independent than ever. However, she refuses to focus on her parents and rather the life in front of her.