"Handsome men can't be hurt by water"
Outspoken and naïve for his age, especially since he only views himself as an obsessive father figure to Haruhi, when in reality he's in love with her. While flamboyant and narcissistic, Tamaki is dedicated to his duties as a host. He is the "Prince Type" of the Host Club, who "entertains" customers by plying them with upper class etiquette and shameless flattery. At first seen as more of a natural-born charmer, it's soon shown that Tamaki is the main source of comic relief through his antics and over-the-top behavior. Even though he is smooth-talking and charming around his clients, when around his friends and Haruhi he is often shown as a naive goofball.
While the sweet and romantic demeanor he shows towards women is genuine and not a cheap put-on, his Host personality is probably the least like himself out of the whole group. He is shown to have a huge ego, immediately warming up to anyone who compliments him and breaking down whenever insulted. He is also the most in denial about his feelings for Haruhi, even though everyone, even strangers, can see how much he loves her.
Tamaki also shows a competitive streak, especially when he is up against "those lecherous twins."
It's revealed that he actually has always wanted friends, which is one of the reasons he started the Host Club.
He never turns people down for help, even when their intentions are not as good as he believes.
His personality is best described as child-like, having honest fun when playing games like kick the can, and keeping an adored teddy bear. His serious side is often shown when someone is in trouble, coldly scolding a defiant Haruhi when she puts herself in danger, and comforting her quietly when a thunderstorm strikes. Tamaki is always forgiving, being polite and kind to his vicious grandmother and even giving a genuine smile to his scheming fiance when she lets him go. His fiance later wonders how he can be so kind-hearted after all she'd done to him.
Tamaki obviously has some family issues: He sees clubs as families, which is why he was so adamant to help the newspaper club. He wanted friends, which was why he started the Host Club. And he was determined to do anything to keep the Host Club together, even if that meant (unconsciously) keeping his feelings for Haruhi suppressed.
Tamaki Suoh (須王 環, Suō Tamaki), full name René Tamaki Richard de Grandtaine, is the founder and president of the Ouran Host Club and serves as Haruhi Fujioka's main love interest in the series in Ouran High School Host Club. He is the main comic relief character and can be viewed as outspoken and naïve for his age, especially since he only views himself as an obsessive father figure to Haruhi, when in reality he's in love with her. Through Chapter 64 to Chapter 67, he finally realizes that he loves Haruhi; not as a father would love a daughter, but as a man would love a woman.
While flamboyant and narcissistic, Tamaki is dedicated to his duties as a host. He is the "Prince Type" of the Host Club, who "entertains" customers by plying them with upper class etiquette and shameless flattery.